'''Joseph Wayne Matheny''' (born December 24, 1961, in Chicago, Illinois
) is an American writer and transmedia
artist who has created works using alternate reality gaming and transmedia storytelling
[Kinsella,Michael. ''Legend-Tripping Online: Supernatural Folklore and the Search for Ong’s Hat'' University Press of Mississippi, 2011]
He holds patents for prediction, recommendation and behavioral analysis algorithms and software design.
He is a published author of screenplays, white papers, technology, sci-fi, marketing and gaming books. He currently resides in Los Angeles, CA. He is probably best known for the avant-garde work, Ong's Hat
, which has been called the proto-Alternate Reality Game